Course Overview
The media landscape is rapidly evolving. This advanced 10-week course is tailored for media professionals, entrepreneurs, and strategists seeking to understand and lead the digital transformation within the industry. We delve into the core concepts, technologies, business models, and strategic considerations for launching, managing, and scaling successful Over-The-Top (OTT) and Internet Protocol Television (IPTV) platforms. Explore content acquisition, distribution strategies, monetization models (SVOD, AVOD, TVOD), user experience design, data analytics, and the regulatory environment. Equip yourself with the knowledge to navigate disruption and build sustainable digital media businesses.
What You'll Learn
- Understand the evolution from traditional broadcast to DTT, IPTV, and OTT.
- Analyze the technical infrastructure required for streaming services (CDNs, encoding, players).
- Evaluate different OTT/IPTV business models (SVOD, AVOD, TVOD, Hybrid).
- Develop effective content acquisition and licensing strategies.
- Design compelling user experiences (UX) and interfaces (UI) for streaming platforms.
- Implement data-driven strategies using audience analytics and personalization.
- Explore marketing and customer acquisition tactics for digital media services.
- Understand the regulatory and legal landscape impacting digital media.
- Analyze case studies of successful and unsuccessful digital transformations.
- Develop a strategic roadmap for launching or transforming a media service.
Weekly Breakdown
Week 1: The Evolving Media Landscape
From Broadcast to Streaming: Key Trends, Disruptors, Definitions (DTT, IPTV, OTT), Market Overview.
Week 2: Core Technologies of Streaming
Video Encoding/Transcoding, Content Delivery Networks (CDNs), Streaming Protocols (HLS, DASH), Player Technologies.
Week 3: Business Models & Monetization Strategies
Deep Dive: SVOD, AVOD, TVOD, FAST Channels, Hybrid Models. Pricing Strategies, Ad Tech Basics.
Week 4: Content Strategy: Acquisition & Licensing
Content Rights Management, Licensing Deals (Originals vs. Acquired), Windowing Strategies, Local vs. Global Content.
Week 5: Platform Development & UX/UI Design
Build vs. Buy Decisions, Key Platform Features, User Journey Mapping, Designing for Discovery & Engagement.
Week 6: Data Analytics for Media Platforms
Key Performance Indicators (KPIs), Audience Segmentation, Churn Prediction, Personalization Engines.
Week 7: Marketing & Customer Acquisition
Digital Marketing Channels, Subscriber Acquisition Cost (SAC), Lifetime Value (LTV), Retention Strategies.
Week 8: Regulatory, Legal & Ethical Considerations
Broadcasting Regulations (Local/Intl), Copyright Law, Data Privacy (GDPR/POPIA), Net Neutrality.
Week 9: Case Studies & Future Trends
Analyzing Successes & Failures (Netflix, Disney+, Local Players), Emerging Technologies (AI, VR/AR in Media).
Week 10: Developing Your Digital Strategy Roadmap
Strategic Planning Frameworks, Financial Modeling Basics, Pitching Your Vision, Final Project Presentations.
Meet Your Instructor
Sam Dipatane
Sam is a leading expert in media technology and digital strategy, with a proven track record in advising companies on navigating the complexities of digital transformation in the broadcast and streaming sectors.
Lead the Media Revolution?
Gain the strategic insights needed to thrive in the future of digital media and entertainment.
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Course Features
- 10 Weeks of Strategic Insights
- Real-World Case Studies
- Strategic Frameworks
- Expert Q&A Sessions
- Networking Opportunities
- Certificate of Completion